Thursday, 2 October 2014

Cloud data an extension of the Self

What if we represent our online profile / data as an extension of ourself? Able to carry out actions as well as be mined for marketing insights?

Amazon is building machine learning algorithms which suggest items a customer would like to purchase, google is building AI / algorithms to suggest search answers before a customer even searches for them. I think from a smartphone perspective we need to talk in terms of 'assisted decision making' and 'augmented reality'. The smart phone & individuals online presence (the sum of their customer data) form a symbiotic relationship with the individual, both suggesting activities and connections as well as advising on the best way to execute on a task being carried out


More to come.